I am a visual designer who works at the intersection of user experience design and branding. My approach is user-centric and strategic, designing experiences across multiple platforms and touch points, respecting user needs and expectations. I am a big believer in creative problem solving, user empathy and learning from early failures in the process.
My background is a hybrid between Swiss modernism (ZHdK) and the progressiveness of the California Institute of the Arts (CalArts).
In the past I was working many years in creative agencies serving global enterprises, startups, NGOs and organizations with strategic brand design in various industries such as finance, engineering, health, science, education and government.
Currently I live and work in the SF Bay area as an independent design consultant and freelance designer as well as part-time instructor and design thinking professional. Being in the epicenter of global technology offers unique opportunities for learning, experimenting and networking with people from all over the world and from different cultures.
I am always open for new inspiration and ideas. Please feel free to contact me for more details or questions or simply a chat.