I am a designer who works at the intersection of evolving technology, business and design. My approach is user-centric and strategic, designing experiences that respect user needs and expectations. I am a big believer in creative problem solving and the iterative design cycle, empathizing with users, learning from failures and user feedback early in the design process.
My background is a hybrid between Swiss modernism (ZHdK) and the progressiveness of the California Institute of the Arts (CalArts). I was working many years at creative agencies serving global enterprises, SMB, startups, NGOs and organizations with strategic brand design, successful launches and long standing partnerships and client relationships.
As an independent design consultant I am currently based in the SF Bay Area where I design for startups, organizations, products and social innovation. I am a part-time associate instructor at General Assembly and a design thinking professional who facilitates workshops locally and abroad.
Please feel free to contact me for questions or simply to chat.