About me

I strive for design that is meaningful, serves people's needs and enables delightful experiences. Working with evolving technology and stakeholders from different disciplines gives me opportunities to learn new tools and methods, exploring and testing new ideas and solutions.

My background is a hybrid between Swiss modernism and the influences of Bauhaus by the Zurich University of the Arts (ZHdK) and the cutting-edge art school of CalArts in Angeles, CA.

As a senior designer at Interbrand and other Swiss creative agencies I continued to work for many years to serve global and medium-sized enterprises, NGOs and governmental institutions. Different services included conceptualization and visual design for brand identity and design systems, corporate and marketing communication, and the last 10+ years almost exclusively for web and mobile applications.

Since 2014 – when moved back to California, I have been working as a freelance designer, teacher and volunteer as well as took the opportunity to learn more about user experience design, user research and design thinking methods.
Currently I am a part-time instructional associate for the UXD class at General Assembly SF. Alongside I am also a mentor at Coursera for the human-centered design online class.

 I am happy to reply to your questions. Please feel free to contact me.