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Case Study Brandstore.ch

UX Design for online Fashion Startup Brandstore.ch

My role: Design lead and client manager
Client: Brandstore
Context: End-to-end experience and brand design for fashion startup
Year: 2008 - 2013

The Challenge
Brandstore is invented as a startup for online brand fashion for the Swiss Market in 2011. Their vision was to establish themselves as a premium online shop for fashion lovers who appreciate quality for a lower price and easy shopping (due to lacke of time). Launched in 2012, Brandstore went through several iterations since and has been merchandised in the mean time by it's mother company 'FashionFriends.ch'.

 

The new look and feel for the online shop 'Brandstore.ch'

Brandstore_Case_01.jpg

Brandstore wanted to position itself as the premium online shop for fashion brands. Launched in 2012, Brandstore was one of the first online fashion startups in the Swiss market, and has since grown its customer base steadily. 

 

Flexible Grid Framework

Brandstore_Case_10.jpg
 

Template design for various page types

Brandstore_Case_05.jpg

Key UIs demonstrating alternating homepages, landing pages, shopping cart and checkout.

 

Shopping cart 

Brandstore_Case_Shopping_Cart.jpg
 

Market research and insights

The e-commerce sector grew rapidly in Switzerland at the time. The 2011 revenue for e-commerce in Switzerland was CHF 40 Billion, with a potential growth forecast of 26% and more (data based on survey by the University of Applied Sciences and Arts Northwestern Switzerland, FHNW).

Brandstore_Case_03.jpg

Based on research data from FHNW, the core target group was defined as the "smart shoppers". The smart shopper is female or male, between 30 and 45 years old, internet-savvy, brand and cost-conscious, with a well-educated background, high income but busy.
Reasons for the sudden growth in e-commerce were convenience, internet affinity, fast connection, lack of individual time and a growing willingness to shop online.  

 

Benchmark

Benchmark: A competitive analysis shows various young startups and competitors in the e-commerce market for fashion and retail business.

 

UX deliverables including wireframes and concept model

Brandstore_Wireframes.jpg
Brandstore_Case_10.jpg

Draft of concept model with wireframes: diagrams the relationship between the user and Brandstore like customer service, community blog, warehouse, logistics, marketing and social media. 

 

Logo design process

 

Design guidelines for creatives, engineers and marketing 

 

Unified brand identity design across multiple media

Brandstore_Case_07.jpg

Brandstore is now merchandised by online shop FashionFriends.ch.