Case Study Boombotix Inc.
UI Mobile Design for Boombotix Music App
Boombotix is a company that designs innovative, high-quality portable audio devices for a young audience that are music lovers, artists, style conscious, tech-savvy, urban and outdoor active people. With the goal to be more mobile by extending their music experience outdoors, Boombotix wants to invent their own music app. Vehicle SF – a creative agency for whom I was a design lead contractor – got commissioned to design the new Boombotix mobile application – for iOS and Android.
Boombotix engineers industrial products and designs innovative technologies that seeks in ultra-portability and acoustic speaker performance. Located in San Francisco, the epicenter of technological innovation, the city is their lab.
Boombotix People and Brand
The Boombotix audience is youthful, so the vocabulary is fresh, colorful, bold and punk. The voice reflects the immediacy of a mobile generation, fluent in technology. The Boombotix people embrace and have appreciation for art, culture, music and design – and definitely a sense of humor. There is a confidence of someone who’s been around the block a time or two, maintaining a strong street culture and enhancing outdoor adventures that nurtures self-expression at every turn.
Brand Design Elements
Design Prototype for Android & iOS
Flow sequence Speaker Connection
Flow sequence Play – with queue list and voice-enabled technology
App Flow Structure
The app structure contains three main areas the users goes through:
1. Onboarding experience or the set up
2. Play experience
3. Settings for adjusting the user's music settings, the music source, speaker connection and the network.
Low-Fi Sketch App Structure
Thinking through the product, it's structure and user flow requires a lot of low-fi sketching and paper prototyping
Product branding for 'Thundercloud'
Boombotix had also their own cloud based chip technology under development, called 'Thundercloud'. The Thundercloud chip could be inserted directly into the speakers to allow fast connectivity without depending on other networks like Bluetooth or Wifi.